Thanks to the information availability via internet and social medias and whatnots, i believe we now have a shorter attention span, and hence the rise of extremely popular 10 minute a day game like angry birds and plants v zombies
I agree that MMO genre needs a major breakthrough, but I am afraid that the kind of breakthrough required to 'revolutionize' the genre can only be done by the biggest boy on the block
Why?
Simple. They have the resources and pedigree that doesnt need further proof. BUT MOST IMPORTANTLY, they CAN AFFORD to be more adventurous with other MMO titles because they have a solid base already. Should their next title be a flop, they wouldnt be hurt financially and are still able to do more projects.
Whereas a company's (like BW) first venture into this genre is too much a financial risk to be something radical, and hence the cookie-cutter-with-extra-fat model that we are playing now.