Yes, and that's what everyone has always known. Bioware is known for Story. They should have stuck with that, cause they made a crap MMO. They got the RP down, they failed at the M, the other M, the O, and the G.
It's the best leveling in any game ever, and then typical boring end game. But they will remain profitable and that's all they ever wanted. I know they honestly never thought they would ever reach WOW popularity, and will end up at Rift popularity but that's still going to be profitable.
Hell even UO is still running after all these years and is profitable.