You bring up great points, but don't discount Quarterly Earnings reports, and EA's forecasts that were largely based around SWTOR. These are numbers that don't lie.
Click on the 6Month Chart - trading down nearly 50%
Article: EA beats Sales target, 'Star Wars' takes hit
Numbers don't lie. Roll on the Fatman server and take notice how many <50 characters there are, mainly because most of the SWTOR servers are dead and people had to reroll to even play the game. Once servers are merged and populations...exist... again, then I would imagine you would see the bleeding of subscriptions slow down, or maybe even rise a little. But the damage has been done. Cost cutting (aka layoffs) are now taking over to keep this game afloat on the development side. It's good that ToR still has 1million active users - that's higher than most games. Let's just hope this handicapped development team can right the ship, and we can all convince our friends to come back.