I ignored the advertising and looked at the actual product. Now don't get me wrong, I've enjoyed the cinematics and VO quite a bit, and while the story was good it really wasn't anything new. WoW has story. The distinction with SWTOR is the way it is delivered to you. I would still hesitate to call it "story driven" though, because while there is more immersion with the VO rather than just the text, underneath that SWTOR is still structured as a traditional MMO, with character levels, talent points, gear grind, etc. And there is a schism between the two, because the story doesn't impact the gameplay significantly. To me "story driven" would mean no leveling and no class trainers, instead your character would progress based solely on the choices made during the story. And there would be way more phasing, I'd expect to see my decisions manifest themselves in the in-game world.