I fail to see how that's any more shameless than a camera zooming in on someone holding an iPhone, and then panning around to show the Mercedes logo on the hood of their car.
As well (as you say, I don't watch NCIS so I wouldn't know) Skyrim was mentioned.
If taken in context, Skyrim is a single player only game, right? So, the character saying "they are both online games right?" renders it somewhat redundant.