Its Because we enjoy MMO's and Wow Hasn't really had any major competition in years- Rift tried but people wanted something away from fantasy & D&D style game- This was Wow Set in space for some, And Starwars to boot- and it was being made by Bioware ( Now BIOWARS to me ) And it looked great- but it was crap.. Also what else has been out in the last month that we can play- nothing, the game scene is pretty quiet at the moment -