10 million active subscribers, at one time? Doubtful. 10 million accounts, including trial and previous customers? More likely. The crux of the matter, WoW is showing its age, and is just a poor game in many respects. Grind, grind, grind, grind... boring. Sorry, been there, done that, not doing it again. SWTOR may not have all the things WoW now has (which by the way took 5 years), but it's a fun game, and that's all I care about. Way too many late term WoW players here, who think WoW had all of that stuff on release. I would say morons, but that would be an insult to a moron.