I don't even think PvP is an "afterthought" with them anymore. Their whole attention seems to be settled on their Cartel Market.
I doubt PvP even comes up in the meetings when they get together to plan what's upcoming or what they should concentrate on. Bugs? Lag? Broken content that's been with us since launch? ....PvP?
When those topics come up they just share a deep belly laugh around the table, reach for more donuts, and ask one another, "How's the Cartel Market working, Joe?"
"Like gangbusters, Bob, like gangbusters."
"Then I guess the game is working as intended," someone adds around a mouthful of creme bun.
More guffaws break out. Someone pounds the table. "Oh, my laterals," he says. More donuts are shared. The meeting ends.