I've never heard of Secret world but ESO? C'mon. Bethesda, until recently, has been extremely weak in the story department. Story is pretty much background in all of their games. As much as I enjoy the ES series it's not where I go when I want good characters and plotlines.
As for Final fantasy? Nothing they do is anything but cliche'd garbage for weebz. I'd rather have a story in which my character feels like my character and not like i'm watching some 3d anime crap.
Also, now that I've actually played WoW I can say definitively that it STILL has no story unless you're a lore buff (like me and my husband) who are willing to dig for it. Wow is and always will be first and foremost fanboy fodder. Story is not something they focus on.
I like SWTOR because it's an RPG first and an MMO second. Story is the main focus (at least for the main game) with characters you can actually give a crud about. I understand that to people who like MMOs it may not be great but for me it's wonderful. The issues for me aren't with story but with the fact that it's so limited by the MMO format and profit desperation. If SWTOR were a single player game I'd be so dang happy because I'm not particularly fond of MMOS in general (Though I play Black Desert, WoW, BnS, and ESO...I also only play solo and they never hold my attention for longer than a few days at a time before I go back to my single player games.)
I really wish they could find a balance that would appease the MMO players enough to keep the game alive. I'll be fine as long as I can solo and am not forced into PVP so at this point I'm more hoping for things other people want.