I didn't say you rushed at all.
Maybe you've got more time to devote to the game, I dunno.
But in WoW, it always felt like the goal was just to level.
Pre-Cata I tried to take in the lore and story, but I could tell it was slowly becoming a jumbled pop-culture, Mary Sue mess.
At least in TOR I get a feel for the world around me, and I can at least pretend what I do matters.
Also, I never gave much thought to what my Troll Shaman's personality was, or even my Blood Elf Paladin.
I know all of my TOR toons inside out, and I can feel some level of involvement in their stories.
Transplanting that feeling from a single-player game to an MMO is a step in the right direction in my humblest of opinions.