Give it 6 months, take into account that Origin, high steet retailers and eshops will let you buy the game useing certain debit/credit cards and the game refuses to accept them for payment, in so forcing people to "buy" and use Timecards to play the 30 free days. Once that time runs out and the next quarters report is out feel free to gloat if the numbers stay the same or grow.
I have to agree with Icebaron the story has had a detrimental effect on the gameplay, story's nice but gameplay is the reason i play games, if i want story i'll read a book or watch a movie.
{[Disclaimer:-This is my opinion some people may have the opposite opinion, good on ya!! your entitled to it just as i'm entitled to mine.]}