Considering the marketing done by EA and the fact that not everyone was invited to full beta (only marketing weekend betas) not everyone was able to fully comprehend the extent of the game. Many of us were under the belief that Bioware were holding content back in order to throw it in on release due to an internal QA department covering everything else, some were also under the impression that Ilum was simply the skin n bones of the fuller system, we were sadly mistaken.