So what I would like to see in the industry is a new gaming company to do a massive prelaunch research project. One where they poll the entirety of the mmo industry, as well as pseudo mmo games, and co-op games. Find and graph out what people really enjoy(ed), and what the current industry is missing in terms of content, and engaging systems for the player. Then once all that data is collected, average it all out and see where the chips fall. Then break it down so that it can all be encompassed into the new mmo, but in a way that gives production weight to the highest levels of interest first, and then add the lower tiers as productions moves forward. That I feel, would be winning, since it would appeal to the majority of new subscribers for the company, but still offer a complete picture for the player.