Blizzard gave new players free levels to catch up to the veterans recently too, except they held newcomers hands long enough to show them the purpose of their abilities, how to use them in synergy, as well as giving them a set of basic gear that show them what they wear and what stats to shoot for. Same idea, but with a more polished implementation. The 12x XP was a great idea in the same vein, except with new players sort of thrown in with no idea on how to gear or play their new classes. Humorously, forum pleas for things like basic gear set additions being added to the event are responded to with a resounding "Do you want us to PLAY the class for you TOO?!?!" XD
A bit late at this point. But there's always next expansion. And while I can appreciate the logic of vets dealing with the audacity of the noobs making off with their freebies, consider that the alternative is we have a game in which half the population doesn't know how to play.