The WAR circle jerk of zone caps was started because that was the easiest way to level up your rr. What stopped that was small guilds getting fed up with it and deciding to stop the opposing faction from being able to cap BOs. Once we started doing that more people started to join in and the CJ'ers went to a different zone so we followed them and killed them there. PVP happens when you make it happen, the objectives are supposed to give u something to fight over, if all u want is gear then stop sayn u want to pvp.
Gear is secondary to true pvpers, its that nice little bonus u get from playing well, for pve players gear is the end and pvp is just the means, they suffer through it and then complain.
TL;DR - If u want pvp go find people and fight them, if all u want is rewards **** ABOUT PVP.
