I level one toon at a time and try to max his equipment and whatnot before I run another.. aside from flashpoints, hardmodes and these idiotic dailies there's practically nothing to grind or do for a full time player... I catch as many HM's and whatnot as I can but still after finishing them all in one day what's left? You can que warzones which are pretty cool, huttball for teh wen, and grants warzone comms... but the ONLY ways to get Merc comms is to 30-10 ratio trade in bulls4it and the tatooine place where the timers are like world bosses... honestly if something is not done to keep players playing endgame content, and i've already seen ALOT leave cause of nothing to do, i doubt many will keep subs going.