F2P though, as profitable it can be now a days, is like a last ditch effort for some MMO's to turn a profit. Look at DCOU, DC Universe, they went F2P in a year because of a lack of content.
While there will always be the Team Fortress, Lord of the Rings Online, and League of Legends that like to show us otherwise. The majority the others went F2P because they weren't making a large enough profit before hand, or a sign that they were failing.
OT: That's good, it's going to matter when there going to really implement the fixes. But it's good to know that the game is already trying to be fixed.