Not drawn into the game.
I didn't play WOW, but came from EQ - I could log in and lose track of time. I was in another world. How this game couldn't capture that feeling I don't know - probably a lot to do with a linear progression path, being able to max your level in a few weeks, and instances out the wazoo. Small things like a day/night cycle help with that feeling too.
My character feels like another person too. There's some kind of magic this game is missing.