Bioware started out with such a high reputation before this launch, and also with a huge amount of goodwill from gamers who have been eagerly awaiting this game for such a long time.
The good reputation of Bioware is taking a serious hit because of these awful queues. Bioware are also rapidly loosing all that goodwill, which is being replaced by bitterness and cynicism. People are only going to put up with this so long, before they quit the game, and tell all their friends about their horrible experience.
As bad as the queues are, what really angers me is the lack of communication from anyone at Bioware. We want someone to explain to us how this problem has been allowed to occur, and what steps are going to be taken to fix it, and when.
We also want an apology, not some patronising advice to re-roll on a less-populated server, which given the all the time people have already invested in-game and queing to get in-game is frankly downright insulting.
It takes years to build up a good reputation, yet it takes a fraction of that time to lose it. The suits in charge at Bioware would do well to remember this.
As for me. I am contacting as many gaming blogs, magazines and websites as I can today in order to bring these matters to the attention of the wider gaming community. I encourage everyone who is pissed off with this situation to do the same. Mayber Bioware might actually start listening once the bad reviews and negative articles start rolling in.