It worked, as an open world pvp. Base with pve boss that drops stuff. Players need to cap Illum Rep/Imp base to be able to go to some ship (capital in Warhammer) and kill republic pve general dude boss, that drops battemaster tokens and armor.
Similar to AV in wow, just in open world setting + epic loooooot drops. PVE boss that drops loot makes people show up!
PS: message that there action on Illum on the fleet will get people there asp. Have an Illum pass like a fleet pass. Enable HSing to battlefield, so you dont have to fly for 10min