I'm going to ahead an disagree with on this one.
First of all they used to reward valor in old Ilum and people abused it by kill trading, so they took that away.
Secondly, just because the pvp missions are objective based in nature, doesn't mean they are pve quests. They are pvp objective based quests in a pvp area that awards pvp medals. How is that now pvp mission with pvp rewards?? There are objective based warzones, are those pve? No they are pvp with objectives that reward you pvp comms, just like the even pvp missions.