I don't understand the anger here... You get a list of the digital items you're going to get before you pay for the Collector's Edition, so how anyone can complain about the digital items in game not being enough is far beyond me.
As for the Collector's Edition store, who knows, maybe they'll add more stuff to it later? I was a bit disappointed by what was available in the in-game CE Store, too, but I'm enjoying driving around on my 1.5 million credit speeder from the CE Store because not as many people have it compared to the PVP one. Once they fix all of the bugs and issues, it wouldn't take them long to crank out like 4 or 5 companion customizations per companion. I'm sure mo0re is coming on that front.
But seriously, if you buy the collector's edition, you're paying for the collectibles. My Malgus statue fits in nicely between my Vader and Boba Fett statues and the CE Box itself looks really cool. Also, having a physical security authenticator is nice. The sartphone app is all well and good, but anything connected to the internet is subject to hacking. Having been hacked THE NIGHT OF WRATH OF THE LICH KING'S RELEASE (After I had installed it and everything, of course)back in the WoW days, having the 1 ounce piece of plastic in my hand makes my account feel safer.
And $160 really isn't all that bad a price. I remember when Warcraft III first came out way back in the day, like ten years ago, I went to SAM'S Club and paid $70 just for the game itself. When you take into consideration inflation over the last ten years and the fact that it's a Collector's Edition, $160 really isn't that bad.
Stop eating Barba-QQ sandwiches and washing it down with whine.