I came across a new person to the game a few weeks back, already they have managed to get to lvl 55 within 3 weeks of starting from new which is great (all thanks to the 2x xp) however... They are already starting to admit that the end game for them is just not as fun as it was levelling.
For me personally the thing that has drawn me back into the game is the whole thing about the story, i really do not enjoy PVE personally i know there are many that do but it got me thinking.
Can anything be done to the PVP quests that are available or ways to make the PVP servers more PVP based over the PVE? Things as simple as different quests that people can do around PVP from a random pool, bounty boards something more to really drive some story into PVP.
On top of this also improving the space combat or somehow bringing this into the PVP? I know its a very vague idea however for me the PVP servers are really not that much different to the PVE servers other than the ability to gank someone occasionally while they PVE?