I play LOTRO and this game.. And i actually prefer the f2p route.
Granted many won't like the idea; but in my humble opinion, it's the way to go. For example, in LOTRO at the moment, you can get the steeds for the various professions for your Turbine points, or cosmetics.
Would be nice to see some store only items in TOR, like some cloaks or boots.. or even perhaps a proto-lightsabre (the one with the cable attached to a power pack).
In every game, there is a knee-jerk reaction to change. But if Bioware make sure that there are enough incentives, more now story quests, I'm staying.
Also, in LOTRO, i purchased a lifetime sub, so I only pay for the big expansions.