Yes, I agree, it is stupid. Its all about gear grind though.....they gotta give players something new so they'll get back on that treadmill. And by slapping a new name on it players will eat that sh-t up!
And yes, they seriously need to do something with world pvp because its a joke. I'm guessing since they fired most of the staff because the game failed, new content from here on out is going to be extremely limited. So doing anything for world pvp is probably at the bottom of their list.