The swag. You get the Statue, the music of TOR, you get the journal of Master Gnost Jural (sp?), the map of the galaxy,the 3 disc game set in collectors tin, all the digital stuff (STAP, VIP wristband, flare gun, mouse droid, and a few other things too), access to the CE store. So it's not exactly a pointless buy at the $30 price. Oh yeah I almost forgot you get 30 days free access too, so you get %15 worth of stuff right there, the statue is worth at least the 30, so yeah like I said not a lost cause either.