imo- bioware/ea took a big gamble with 4.0 and their 'so called' monthly or n-monthly chapter updates to attract more or constantly stream of casual players and they lost. they stupidly carebeared the game, losing their long time subs as well as casuals that want some little challenging fun. now, it is downward spiral. losing subs, ea removing money and resources from bioware, longer chapter development times, subs can't wait , lose interest, and unsub and the cycle goes on.