The monthly payment model is probably dying. MMOs in general aren't.
As for nothing being able to compare with WoW, well... you can't release a game that is basically a WoW clone at end game and have none of the polish of WoW. It's one thing to not be as completely polished as WoW, since Blizzard has had just over 7 years of live development to get things right. But when you launch a AAA Star Wars MMO that is essentially just like WoW, you can't make stupid mistakes like having no combat log, a non-functional auction house, a terrible unmoddable UI, vendors that have no workable sort options, trade skills that are worthless, etc. You just can't.