People keep touting SWTOR's story as a redeeming feature, but it just isn't that interesting. In WoW, you are given a smaller story for every zone you travel to which you can choose to ignore or engage in. They'll have a "Ride this tank" or "Shoot stuff with this turret" sequence every now and again to break things up and give weight to your actions. In SWTOR, every zone has it's own story sure, but it's rammed down your throat with boring cutscene after boring cutscene, in which me and an NPC awkwardly stare at eachother until he tells me to go and kill X amount of texture swapping minions or collect X amount of meaningless garbage. Sometimes i'll get lucky and he'll reward me, other times he'll just pawn me off on someone else.