With the whole Treek companion going on, and the fact that she is the only Ewok to ever leave her homeworld, I think the lore pretty much broke from this game with our they explained her.
As a result, I think it would benefit people (both pve and pvp) if we always had an event going on in the game. People are tired of the Gree coming back with no other event in the meantime. So how about ever 2 weeks change the event to another one and when you add another one, just add it to the rotation:
1. Rakghoul
2. Chevin
3. Gree
4. Bounty
That is 8 weeks(2 months worth of content) that rollover and cycle over and over. Open world pvp would exist, the pve community would enjoy some replayable content without the burnout while they wait for the new content.
I think they should at least try it to see if their revenue increases.