From a business point of view this is a massive nail in the coffin for this game. MMOs to survive need to cater for casual gamers, who have too many commitments to devote time to grouping, and just want an outlet to relax while they have time. This game seriously cannot afford to lose subcribers they don't have an abundance of them, and there are far too many less restrictive free to play games to compete with. Riding on the coattails of the upcoming "Star Wars" movie won't last long if you annoy customers, leave well alone in my opinion because I highly doubt it'll end well.