1. Yeah but SW:tOR certainly isn't a Rolls Royce either. It's a solid MMO with much of it's content/features WoW, or traditional (EQ) MMO-inspired. WoW is Wal-Mart and tOR is basically just Zellers. Similar stores, similar products, but different in their own regard. It's like comparing a Honda Civic to a Toyota Camry. They're both middle-class, consumer-grade products that aren't very different but appeal to certain people and get the job done.
2. It's Lineage btw. Asians don't necessarily care more about graphical quality as they care more about graphical style and representation. If they're game is very stylised and artistically pleasing, they'll enjoy it. Why do you think games like Crysis or Age of Conan are not that big in Asia, but games like WoW and stylised fighting games are?
EDIT: For non-Canadians, Zellers is our equivalent of your Target.