Before I start, I just wanna say the rewards are bad, very very bad. First time i thought "hey, they could be useful for new players" But they are not. Getting a 1k credit certificate after 5 days or 3k after 12 days of playing the game is not even worth the trip to the vendor.. You should really up the rewards and make people feel encouraged to log in daily and spend time in the game, because let's face it, they won't break the game. Certificates of 25, 50, 100 and 150k would be a bit worth it in my opinion. But since the economy will forever be screwed, you can't buy anything with that. Think of incentives, like playing the game for 28 days gives you some cartel coins. 100cc wouldn't affect your microtransactions, but it would mean much for a new player, and most games i played hand a lot of the premium store currency for free.
The premium crates... i hope they have something really worthful to make people WANT them, you know... I know it's just extra free stuff, but if they would at least act as the old command crates that rewarded gifts, gear, pets, mounts, etc rather than the renown crates that are 90% of the times worthless. Most other games have daily login bonuses and usually the rewards are pretty generous as you progress.
As for the questions:
Were you able to easily locate the Login Reward system?
Yes
Do you feel the addition of the Subscriber Weekly Bonus provides additional value to your subscription?
Not if the rewards are worthless. People would give it a first try and just abandon doing after the first month otherwise.
Does the reward structure feel good? Do you feel that items near the end of a calendar are of higher value?
Not really. You should include a small batch of cartel coins as incentments. Any small bit would make us feel worth it a month of playing.
In general, which rewards are the most/least valuable to you?
People would probably say the 5 cartel certificates are great... they would win 60 a year if they would log in every day, and that is not much at all. For me they are not, as I still have ~250 left after already buying everything I wanted with the certificates from the hours of gambling in the Nightlife Event. The most interesting for me is the satchel of dyes, because i probably expect it to be more than it will be when i open it.
The most worthless are the credit certificates.
After spending some time with Login Rewards, are there any aspects of the system which remain unclear to you?
Yes, the subscriber rewards section because it's empty right now
There are 3 Login Reward calendars to go through. In general, how do you feel about this? Do you feel it will help in keeping the Login Reward system fresh and exciting?
No