It seems they absorbed EA Mythic due to designing PvP content but - these guys screwed their own game before... So how they can be of use for BW??
Just compare both games:
Boring scenario grinding for getting crappy armor sets is meant to be fun - check.
Poor Open PvP Design - check.
Useless Valor Ranks - check.
and so on and so forth...
Geeee, I would give nearly anything to have a pvp content comparable to Dark Age of Camelot, where my rewards where realm points for abilities and not blasted item sets. Where Open PvP made sense for the last time...