I look at it this way: I've been subbed for a long time, the only thing that has changed for me is that I now get 5 bucks back to save for things like name changes or buy cool looking gear shells. Paid 10 bucks for an expansion that has good entertainment/dollar value. I've been given another 5 bucks worth of coins on top of my monthly bonus of 600 coins which would equal a free name change this month, which I just received complimentary like a week or two ago. My Cathar unlock was basically included with my sub when it was released due to the monthly grant.
I do not feel ripped off in the slightest as a subscriber. If anything my enjoyment has increased with the latest changes. I can't honestly understand the folks that say BioWare is milking subscribers through the market, because they're not.
I guess basically what I'm trying to say is that it is worthwhile to be a subscriber to this game if you enjoy it.