Why are you restricting rewards/points for open world PvP? Give the same rewards for PvP that you give in Ilum and warzones any where we decide to fight?
You say you are going back to the drawing board with Ilum because you say it doesn't work, read it doesn't do what we want it to do.
The fix, give us a reason to PvP anywhere in the game. How do you do that you ask?
I already posted the answer.
Having other objectives are nice, at times. Most of the time we just want to blast each other in the face. But, when we are forced to do these other things so we can progress in gear it hurts open world PvP.
You're forcing everyone down a very narrow alley that gets VERY boring very fast.