well to tell you the truth I agree with the op, there are many things that are very far from star wars. Don't get me wrong, I like the game, I'm playing it and I'll keep on playing it for the time being, but that does not mean I must turn a blind eye to some aspects of the game.
A couple of things that come to mind at the moment are:
we can holocall an npc for a quest but we have to go to a mailbox to read a mail?(I agree about going to collect items though) furthermore, I can't holocall friends? that's one of the most iconic things of starwars. many jedis hitting one mob,the epicless thing ever. Star wars is all about DUELS, 1 vs 1 or 2 vs 1. Also a hero vs 50 - 100 enemies not the other way around. my jedi suffers damage from falling 10 feets? my jedi can jump only a couple of feets high? fights in star wars are agile, with jumps, acrobatics and most of the time they take place in different levels not in a plane field, for example Obi Wan and Qui Gon fight vs Darth Maul.
I agree that we have to have in mind it's an mmo but I think that the MMO mold was followed way too much. I also agree that this things are even miscelaneous for some people and I respect that as well, everyone is entitled to their opinion.