Cross server PvP would greatly improve the quantity and quality of PvP. I don't believe there is such a thing as community when we're talking about purely instanced PvP and if you're remembering names of random people then we're really playing in a very small pool. Open World PvP is where community, alliances, and guilds matter. Instanced PvP is for small teams/individuals to hopefully get matched up with similarly skilled opponents.