lol...as if anyone could have missed the initial advertising for the game on just about every tv station a few months before , the news coverage of the jedi/sith flash mob in times square....as well as a small picture on just about every webpage about it becoming/being F2P..especially on gaming , nerdly or pop culture website..not to mention all the player/fanboy/hater/non-player discussions that come about on forums ..whether the OP was about SWTOR or not. lol.