Listen, I get that it would be nice for EA to give folks that had Shae already something above and beyond, but this is a promo to get people to sub, and in my case it worked. I am a founder, cleared the main portions of the game on all of the classes many times over, and stopped playing after hitting 75 on a few toons and not wanting to endlessly grind out gear. However, I wasn't subbed at the time they originally offered Shae and I always regretted it. So, now that she is back, I am going to jump back in the game, get my new companion, and hopefully enjoy the changes that have been put in place over the past 7-8 months.
Is it a perfect system, no, but the goal is to bring in revenue and get subs to continue supporting the game. Some people are going to be ticked off, and so be it. However, if the places were flipped where I wasn't getting anything major for say, folks getting HK which I already have, I wouldn't mind at all if it meant a better game with more content long term...the goal is to bring in revenue and support the game, with hopefully some substantial long term development and DLC.