Wow, good advice. I read the article. Did you? Can you see what I found:
"Are you curious what subscribing will grant you before the ‘Onslaught’ Expansion launches? For starters, you’ll have access to a wide spectrum of character species in the game. Along with that are all of the past expansions, including Rise of the Hutt Cartel, Shadow of Revan, Knights of the Fallen Empire and Knights of the Eternal Throne are included with your subscription! What can you do once you’re done with all that story content? You’ll also have full access to PvP Warzones, Flashpoints, Uprisings, and Operations. On top of that, you’ll also receive a monthly Cartel Coin grant that you can trade in for that fancy armor set that you’ve been eyeing."
That's a message to NEW Subscribers. Existing subscribers already know all of that. Marketing is the job of getting more people to buy a product. It commonly uses the ploy of offering something New to people who have not yet purchased the product. Those would be NEW customers. Or in this case, New Subscribers.