I think before you do any of this, you should fix the problem that some people are having which is rejecting some credit cards for no reason. I've used my visa card to purchase hundreds of stuff and MMO's. It is the first time ever that i face a problem using it, I tried to contact you via email but you asked me to call you. I won't wait on the phone for ours to fix YOUR problem, sorry. This resulted in me wanting to subscribe but couldn't, I guess many people have the same problem. This issue should be your number 1 on your list, because you are losing subscribers because of it.