He isnt unsubing because of the dies alone... Its the continued slap in the face... No real new content. The cartel market is just bad.
I will keep playing atm... Just resubed since leaving the game 2 months after launch. Only reason I did is because I want to play a mindless game with my limited free time... Ive played Eve for years and just bored for now, and dont have the time required for that game.
Simple fact is... Eve tried this cash shop option for their game, and lost a half of their subscriptions over it... You know what, they pulled the plan and worked on things the players wanted... Like bug fixes and actual new content.
Unsubing works, if done with enough people.