Because playing 300 hutball games for a bag with nothing in it is sooooo much fun. The PvP servers may as well be PvE servers, there are no DMR on CC, no world PvP... I can count on one hand how many players I've seen outside of ilum, and don't get me started on that joke of a pvp planet.
So, lets see... for PvP we have hutball and a TERRIBLE reward system, and no valor brackets.
Yep, best PvP experience I could ever hope for!
Sure, lets put the team from a complete failure of a PvP game (warhammer) in charge of the PvP in SWTOR and just hope for the best.
Edit: I hope this game makes it a year... I suppose the IP alone should guarantee that, I should say, I hope they do something about it and I'm still here in a year. For now, I cancelled. I want them to see subs drop. I want them to do something GREAT for this game. I however, won't be holding my breath.