There is a very simple solution, buy more servers and get this fixed by next week. If queues are not under 10 minutes by release I honestly am not sure if I will be picking the game up. I get an hour maybe two a couple of times per week to play (more on the weekend) and if I can't get in when I have that time why would I start paying a monthly fee. Right now I am getting multiple hours to log into my guilds server, that is stupid.
This is flat out unacceptable this day in age, this is not the year 2000, most MMO's have figured out how to make sure this never happens, why can't you? This could be the thing that makes millions of frustrated gamers quit in the first month and look elsewhere toward a MMO that they can actually log into.