Indicates how bad the Pvp and number of players there-in is if a company is forcing PVE players to do it if they want to progress the quest line.
I got to that point, looked it up and went "Nah Beer Bot is not worth having to do PVP for". The Whole Build "alliance" thing just reeks of boring half planed slop that wants to try and do what WoW did (and wow did it better).
I don't care for half the new "companions" and then there is the slipshod crew of other classes companions forced down your throat. Makes me not want to play any more of my classes past 60. Have done my Knight and i can see where this all just tumbles into a horrid mess and i lose access to my favored companions for who knows how long.