1) We don't know how many of the 200,000 subscribers are new as compared to returning. There is, after all, a new expansion which will draw many players back. 2) WoW has been out for over 10 years. Content in that game has been established, and new players joining the game are going to do the content from oldest to newest (generally speaking, there are definitely people who don't do this). 3) WoW has lost over 4 million subscribers since it's peak of 12 million in 2010. An additional 200,000 subs are great, but it's not where Blizzard wants the game to be at (that being said, the game is not a bad point at all. It's still incredibly healthy and supported by Blizz.)