It seems to me that the developers have changed course in the past year, and I'm not talking about f2p.
I have no inside information. I am no expert. I'm simply writing what appears to have happened from where I'm sitting.
It seems like they game was originally going to be something like kotor 3 where you would play through several times, seeing several storylines. In fact, the playerbase was generally encouraged to roll alts (legacy institutionalizes this). It was that kind of game. The multiplayer aspect was secondary because it was designed as a single player game. Indeed, even now (my 5th character hit 49 and finished the class questline yesterday), 1-49 feels like a single player game with a chatbox. I'm not saying that's a bad thing, I'm just saying.
Then you hit 50 and all of a sudden it's an mmo. There is still solo content at 50, but it's the dailies. Frankly, dailies disgust me - how dare I be expected to do the same thing over and over every day like I work on an assembly line on a digital character that technically belongs to the company, not to me.
Let me put it to you this way: I love cheesecake. Let's say I have a tiny sliver of cheesecake for every daily I do. So let's say that's about 5 slivers for Ilum, 5ish for Belsavis, and Black Hole, and Section X, and whatever wzs or fps or ops I do. This is one day. That's alot of cheesecake, and that's one toon. How long before a) I hate cheesecake, b) my abodmen explodes, and/or c) diabetes? I pay for this.
That's not the worst part, though.
Say you have four 50s. How many of those are actually going to be geared? Focus on one, and by the time that one's geared there's two more levels of gear more for the next alt. Furthermore, the gear you had previously ground to get is now not only obsolete, but unavailable (champion, battlemaster, e.g.). Tionese, columni, rakata, campaign, black hole, dread guard, hazmat, and what else? It makes my head spin it's so fast. The result is being permanently undergeared. Then we get hit with the space update that is gated beyond belief for a minigame. Really? Really?!
My point is, we're getting mixed messages as to what we're supposed to do. Roll alts and be undergeared, don't roll alts and run out of content. Complete the storylines and have a sense of closure, then go into the 50 gear grind and have no closure ever by design. What is this game about, anyway?