This could be the most fun quote ever:
EA boss John Riccitiello on Star Wars: The Old Republic:
"It's... not as important as Medal of Honor or Battlefield or FIFA or Madden or The Sims or SimCity, but it's more important than Tiger Woods PGA Golf
Source: http://www.eurogamer.net/articles/2012-05-08-ea-blames-star-wars-the-old-republic-subscribers-fall-on-casuals-leaving-game