I really don't see how introducing a F2P option to lvl 50 will help expand subs. It will, as you suggest, introduce more players to the game but will they be willing to convert to a sub after reaching lvl 50? I think not. Surely the only way this can be sustained is if you offer great gear for a price? I'm currenly subbing on both WoW and SWTOR and was seriously considering stopping my WoW sub as it is getting really boring, but with this announcment of F2P I have to reconsider my options. Will my time and money continue to be well spent here? I feel as if you seriously need to convince me that it is.